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ZOOKEY IMPROVEMENT POSITIONING™

Stop Guessing. Start Winning.

We are the contractors who compete on value, not price. We win with insight, not guesses.

"People like us don't compete on price. We compete on value. We show homeowners how our work pays back — in their neighborhood, on their street, for their buyer."

– The Positioning Professional's Manifesto

The old way is guesswork. People like us don't guess — we win with proof.

❌ OLD WAY

❌Generic pricing based on "going rates"
❌One-size-fits-all proposals
❌Competing on price alone
❌No data to back claims
❌Hope and prayer pricing

✅ ZOOKEY WAY

✅Market-specific value pricing
✅Neighborhood-based trends
✅ROI-anchored proposals
✅Data from actual comps
✅Confidence backed by intelligence

7 FACTORS THAT WIN MORE JOBS

NEIGHBORHOOD BUYER PROFILE

Know who's buying and what they'll pay for.

COMPETITION ANALYSIS

Stand out by knowing what others miss.

ROI OPTIMIZATION

Focus only where returns are strongest.

PRICE PSYCHOLOGY

Know when to charge premium, when to price lean.

TIMING OPTIMIZATION

Schedule projects when ROI peaks.

MATERIAL SELECTION

Match material choices to neighborhood expectations.

SCOPE OPTIMIZATION

Don't overbuild. Don't underspend. Hit the sweet spot.

POSITIONING IN ACTION

THE KITCHEN DECISION

Scenario:

$450K home, owner considering full remodel

Zookey Analysis:

$8K appliances + counters = +$35K value vs $35K remodel

Result:

Saved $27K, sold in 9 days for $478K

"Saved $27K and sold in 9 days!"

THE DECK VS POOL

Scenario:

Contractor bidding outdoor project, customer wants pool

Zookey Analysis:

Decks in this area = +11% above median; pools = sell slower

Result:

Won the job, built deck, happy customer

"Won the bid with proof, not promises."

No more racing to the bottom. No more losing to lowball bids. This changes everything.

THIS CHANGES EVERYTHING

Imagine walking into every estimate knowing:

•Which improvements drive value in this neighborhood
•What materials buyers expect
•How to beat competitors
•Which scope maximizes ROI and margin

That's not an advantage. That's a superpower.

UNDER THE HOOD

Here's why your competitors can't copy this: it's built from millions of home sales, tuned to your neighborhood, and patent-pending.

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AI ENGINE

Trained on 10M+ home sales

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DATA POINTS

147 factors analyzed per project

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SPEED

Full analysis 10-15 minutes

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ACCURACY

87% ROI prediction accuracy

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COVERAGE

Every ZIP code in America

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UPDATES

Real-time market adjustments

FAQ SECTION

Is this really patent pending?

Yes. Our algorithm goes beyond simple market data. It ties hyper-local conditions to current market realities — factoring in comps, ROI, buyer preferences, and physical condition. This isn't just software, it's unique IP designed to give you an unfair advantage.

How is this different from Zillow?

Zillow tells you what the AVERAGE home is worth. Zookey tells you how to maximize that worth by showing which improvements pay off in your neighborhood. And unlike Zillow, Zookey factors in the actual physical condition of the property — curb appeal, landscaping, roof, design, and more.

Can I white-label reports for my business?

Yes. Pro users can print fully branded PDFs with comps and ROI projections, including their own logo, colors, and contact info. Zookey runs invisibly in the background, giving you the credit.

Does Zookey replace appraisers?

No. Appraisers set values for lenders. Zookey is built for contractors, flippers, and homeowners who need improvement intelligence — where to spend, where not to, and how to maximize ROI.

Can I use Zookey for client proposals?

Yes. Many pros use Zookey reports to win jobs. They show homeowners exactly how improvements will impact value — data-backed proposals that beat generic bids every time.

How current is Zookey's data?

Zookey pulls from MLS, county records, permits, and more. Sales data usually updates within 24–48 hours of closing. Combined with real-time condition analysis, your numbers are always fresh.

Will this work in my town?

Yes. Zookey adapts to any market — urban or rural — with hyperlocal data + real condition analysis.

Does Zookey work in every neighborhood?

Yes. Where sales data is thin, Zookey expands the radius intelligently and models from nearby comps — but always applies your property's actual condition to deliver the most accurate ROI projections.

POSITION YOURSELF TO WIN

Stop competing on price. Start competing on intelligence. Join the tribe that wins with proof.

NEXT: ZOOKEY ORDER →GET YOUR ZOOKEY STICK

Win your next job with Zookey